How high can the inspiration for a communication strategy fly? Turns out when Air Traffic Services Authority is at its center truly the sky’s the limit.
The challenges we faced were serious: to deal with the decreasing number of candidates for the position of Air Traffic Controllers, as well as the mistrust in the recruitment process and the misunderstanding of the profession. The solution, in our opinion, could only be one - a complete reversal of the narrative through a targeted image campaign. Finally, besides the pleasure of the job well done, we also took away the satisfaction that our work supports this so important profession.