A respectful anniversary was held in 2015 by the most-recognizable brand in the world. The emblematic Coca-Cola contour bottle turned 100. The anniversary was twice as special due to the fact, that 2015 marked 50 years of Coca-Cola production in Bulgaria. Our country was the first in the Eastern bloc to start bottling the soft drink which brings happiness, and also the country in which the name of the world renowned brand is written in Cyrillic. 50 years later, the Bulgarian consumer once again had the chance to take delight in a sip of their favorite drink with a logo written in Cyrillic.
It was a privilege for KEG to work upon the communications strategy of the two anniversaries celebration and to continue the contour of happiness tradition in a series of events and initiatives.