To introduce the New Cappy Whole Fruit as the first product on the Bulgarian market produced with the innovation technology Whole Press™, that squizes more of the goodness of the whole fruit, Key Experts Group organized more than a media event. The innovative drink was presented to the Bulgarian media with an exclusive online event – the actress Sylvia Lulcheva in the role of a curious reporter addressed questions regarding the balanced nutrition to prof. Bozhidar Popov, Chairman of Bulgarian Nutrition Society. The guests were invited to join the online event with a closed box accompanied with a short note to visit a certain web address at a certain time to receive the combination to unlock the mystery. More than 90% of the invited media joined the online session and watched the real time interview and everyone received the opportunity to ask additional questions in the chat session opened after the reportage.
