The bright emotions of the World Cup transitioned effortlessly into the beginning of a campaign for the sales department of the leader in the soft drinks called "Sales League" which Key Experts Group filled with communications content.
The overall graphic identity and design of the materials, messages, video teasers and surprises for the team during the opening of "Sales League" brought a sporting pace to our summer days, together with the incredible satisfaction from the full trust of our customers towards each element of the creative and management process. The official ring tone of the campaign sounds from multiple phones in the sales department to remind us daily that the market is expecting its goal masters.
