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Project and Execution of Branding Concept

Building a comprehensive visual strategy to brand the office, production, and logistics spaces of the soft drinks leader has spun the Key Experts Group team into a dizzying carousel of viewings, photo sessions, design, prepress, and installation in the spring. Within just a month, two large production sites acquired an entirely new look, where business strategy, employer brand and corporate social responsibility became part of a modern interior through 80 visions spanning a total area of 120 sq. m.

To assist the offices and logistics centers in the country that will follow the example and brand their interior and exterior, Key Experts Group has developed a Strategic Guide that contains communication and design guidelines, recommendation of materials and appropriate areas for implementation, to achieve synergy in the company identity.