Coca-Cola made a sweet surprise releasing the favorite refreshing iced tea Nestea with 30% less sugar thanks to a sweetener with natural origin – purified extract from the leaves of stevia. It was a pleasure for Key Experts Group to present the first new generation product of Coca-Cola with this innovative sweetener.
To tell the story of the sweetener used in Nestea and extracted from stevia plant, native to South America and used to enhance the taste of food and beverages from hundreds of years, Key Experts made a creative media blitz to present Nestea with 30% less sugar and challenged the Bulgarian media to grow a real stevia plant at home.
