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A Beautiful Day with LÓREAL

To present 3 of the top products of Maybelline New York and Garnier for 2010, KEG designed one day event for the presentation of the new Garnier products – the Ultra Naturals Shampoos and the Mineral Deodorants, followed by evening gala event dedicated to the new Maybelline Falsies mascara.
The new Ultra Naturals were presented with a tasty demonstration – the natural ingredients used to create the unique natural beauty formula of the products were transformed by the celebrity Chef Radi Stambolov. The new Mineral Deo was demonstrated with 6 empowering everyday exercises by the life coach Galia Talkington and the host of the event Sylvia Lulcheva.
The presentation of the stunning Falsies mascara took place on a “red carpet” gala dinner – the guests were involved in an exciting movie awards – nominations for the “Most Powerful Movie Looks” of all times. KEG has made a special movie selection that deeply moved the audience.