Key Experts Group team was excited to work on the roll-out of the multi-year internal engagement and values programme Ambassador in Bulgaria designed as One System One Voice initiative providing educational and experiential tools to help all the Coca-Cola System employees create lifelong and deeply personal connections to the company brands and encourage them to promote the portfolio of beverages confidently, acting and thinking in a sustainable and responsible way. The programme was launched in 2014 for all the companies within the system of Coca-Cola in Bulgaria. The assignment of Key Experts Group included localisation of all tools and content needed for the roll-out plan in Bulgaria including production and management of the unique experiential space Ambassador Academy as well as planning and execution of the launch event and all employee trainings and photo sessions taking place in the Academy.
