Reload - it is hard to find a word more appropriate than this one to turn it into an event theme in the beginning of the year. For another year we aimed to exceed the expectations for the concept of the biggest Coca-Cola HBK Bulgaria management's event. And it came out - with a strong name, modern visual identity, balanced program, great motivational speaker, and a digital workshop. Ratings on the scale from the "Best ever" to "For the first time I didn't fall asleep" bring satisfaction just as much as meeting the ultra-marathoner Krasi Georgiev. From him we've taken the belief that every kilometer we travel brings us closer to ourselves. The digital workshop has shown that behind every role model that makes the leader successful, there is experience and a motivated team above all.