Hristina Borcheva has 20 years experience in the field of PR and corporate communications, working during that time as external consultant as well as a PR manager within different companies.
Prior joining Key Experts Group she was external PR consultant for one of the leading Bulgarian banks, Samsung Bulgaria and Kamenitza.
Hristina has proven track record of successful communications аnd strategic projects for both local and global brands. She led the special communication project of Kamenitza “The history continues”, which won Bronze Effie in 2016 and became the first PR project in Bulgaria recognized even by marketers from Effie Awards Bulgaria. Lots of the projects, she was working on, were awarded by the Bulgarian PR Association and BBLF.
Her competencies lie in all aspects of communications – from strategic planning, reputations management, crisis management, media relations, corporate social responsibility, to event management and internal communications.
Hristina holds MA in Public Relations from Sofia University “St. Kliment Ohridski”.